Digital disruption can be a self-fulfilling prophecy: A threat to businesses that view it that way, but a rich opportunity for those who see it as a way to deliver on core strategy, delight customers and operate smarter and faster. Our digital experts help companies across all industries, regions and growth stages to determine not what digital will do to them, but what they will do with digital.
WHAT WE DO
Digital experiences, such as online shopping and mobile apps, are now a standard part of daily life. Leading companies recognize that new digital technologies present multiple growth opportunities, including delighting their customers with heightened convenience and customization options, leveraging the wealth of data trails from digital activity to get even closer to the customer and using technology to operate faster and better.
Digital leaders are capitalizing on macro forces that are affecting daily change in the way companies think about their brand, their products, their service experience. We help our clients invest wisely by working with them to answer the key questions business leaders are asking about digital:
With the field quickly emerging and advancing, ExpertActions experts from across our industry and capability areas—including Strategy, Organization, Information Technology, Customer Strategy & Marketing, Consumer Products and Financial Services. Our digital consultants help our clients achieve digital leadership. Using a robust set of proprietary tools, we work with clients to create highly customized roadmaps based on their unique circumstances and needs. Our approach to digital transformation is guided by four distinctive elements:
1. We start with the consumer. We use the latest and most relevant consumer intelligence to inform strategy, rather than building upon existing infrastructure and operations that may or may not fit emerging marketplace demands.
2. We build organizations that are adaptive. In the ever-changing digital world, reactionary quick fixes won't cut it for long. We help companies create the capacity to continuously innovate through such processes as rapid prototyping, test and learn and customer learning loops, so that the investments in digital lead to sustainable growth even in a tumultuous marketplace.
3. We develop robust technology operating models. Our holistic approach addresses all elements of IT and ensures that our clients have the right technology foundation in place to support their digital aspirations.
4. We take a proactive approach to change management. The best-laid strategy can sink if employees choose to resist it. From day one, we help clients think about how to drive a cultural mindset shift within the organization, involving change champions to co-create and roll out the plan.