WHAT WE DO

ExpertActions works with consumer products companies around the world to:

• Design repeatable growth models and innovation pipelines that generate new products with higher potential and lower risks of failure
• Artfully manage brand portfolios—defining optimal brand and product portfolio roles, winning strategies, investment levels and profit expectations
• Accelerate brand growth, even in slow categories in developed markets, using theExpertActions Brand AcceleratorSM approach
• Optimize the strategy and execution of pricing and trade terms to help companies reach full potential
• Help turn supply chains into a competitive advantage with quick wins and bold strokes
• Develop and measure consumer and shopper engagement and loyaltythrough multiple media and touch points, including traditional advertising, social media, point-of-sales activation and fact.
• Become a true partner for retailers, adding value through sophisticated collaboration programs built on shopper insights, integrated supply chains, systems and data sharing
• Align, measure and provide frontline incentives for perfect sales execution
• Build a culture of continuous cost improvement, ensuring the organization measures and tracks true cost-to-serve in order to drive it down relentlessly over time
• Master mergers and acquisitions to gain a competitive advantage in target selection, valuation and integration—building additional scale and the resulting economic efficiencies
• Simplify, speed up and slim down operating models to maximize the effectiveness and efficiency of their organizations
• Create a talent pipeline to deliver growth expectations
• Our clients include companies in the food, beverages, apparel, household products, luxury goods, beauty aids, personal care, toys and office products sectors.

HOW WE WORK

We help consumer products companies become more successful by identifying where to focus to build the most value. We assist in accelerating brand and category growth, expanding into new markets or optimizing costs, to name just a few. Our consumer products practitioners combine deep industry expertise with experience in all major regions and functional areas, and use proven proprietary approaches and rigorous fact-based analysis. In addition, ExpertActions’s deep experience in the retail industry brings further perspective to our understanding of industry challenges and opportunities. Our teams collaborate with clients to develop common objectives, define roles and responsibilities, propose recommendations and implement practical solutions.

CLIENT RESULTS

Strategic approach cooks up savings:

Cutting sales costs without sacrificing service: A Salesforce redeployment plan helped our Latin American personal care client capture savings without sacrificing service.

A sweet new branding strategy: Stiff competition was eroding market share of our client’s line of frozen treat products. We helped reposition the brand, which resulted in a significant net present value gain.

Organizational transformation creates a clear vision: Poor organizational structure hindered performance for this consumer products client. We aligned the organization to a new vision by focusing on leadership, decision making and incentives.

Food processor trims supplier relationships: An inefficient supply chain suffered from an inefficient supply chain and high costs. We helped the company slash costs by focusing on a few key suppliers.